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Martin Zurmühle was born and raised in Lucerne, Switzerland. He has been shooting for 40 years in different fields: nature, landscape, architecture and travel photography.
Since 2002 he has specialized in shooting people: portrait and nude photography.
As a professional architect, he likes forms, proportions, structures and light. For him photography, architecture and art are related. His photographs have won many international prizes (twice the Swiss national competition for photography) and he has written twelve teaching books about photography. Since 2016, Martin Zurmühle is Head of Studies at the higher school of photography in Baden (Switzerland).

Four-eyes model (© 2009)
The four-eyes model is a communication model for photography put forward by Martin Zurmühle. According to the four-eyes model, a photograph affects the viewer on four different levels. These four levels are the ‘form’ eye, the ‘narrative’ eye, the ‘feeling’ eye and the ‘I’ eye.

The four-eyes model describes the multilayered effect of photographs on the viewer. The model is based on the four-sides model by Friedemann Schulz von Thun. Contrary to human communication, however, photography is a one-sided form of communication between the photographer as the sender and the viewer of the images as the receiver. The four aspects of a message according to the communication square (factual information, self-revelation, relationship and appeal) were therefore adapted to communication with photographs.